Olympics Announce ‘Gold Zone’ Coverage, Here’s Why That’s Awesome
Yesterday, it was announced the upcoming summer 2024 Olympics in Paris will include a modern broadcast touch. In fact, NBC is leaning into the success of the NFL’s “Red Zone.”…
Yesterday, it was announced the upcoming summer 2024 Olympics in Paris will include a modern broadcast touch. In fact, NBC is leaning into the success of the NFL's "Red Zone." Welcome to the Olympic "Gold Zone." This is where viewers can go to see the most exciting moments and competition finishes.
The "Gold Zone" will be available via NBC's Peacock streaming platform. Moreover, it will include a familiar name. Scott Hanson from the NFL Network is synonymous with the success of the NFL RedZone. He has been the voice, and face of the platform for over 15 years. Now, Hanson will bring his talents to the Olympic Zone.
"Hanson will open each day's coverage before handing off to DIRECTV 'Red Zone Channel' host Andrew Siciliano," NBC Los Angeles states. Olympic veterans Matt Iseman and Akbar Gbajabiamila will also join the coverage.
The "Gold Zone" is set to premiere on Saturday July 27. The coverage will run through Saturday August 10. Furthermore, it will be available 7 a.m.-5 p.m. ET each day.
In a statement released by NBC Sports, NBC Olympics Production executive producer and president Molly Solomon explained the excitement of having "Gold Zone" as part of your Olympic experience.
“The Olympic Games are like no other sporting event, with up to 40 competitions happening simultaneously. Given that scale, Gold Zone is designed to be the viewer’s best friend, streaming the most important moments in real-time. Never miss a moment or a medal with Gold Zone," said Solomon.
Why The Gold Zone Idea Is Awesome
As Solomon alluded to, there are so many different styles of competition in the Olympic games. It can be challenging at times to keep up with the key moments of each event. In addition, many of the sports start and finish at different times throughout the week.
As someone who is highly interested in Olympic competitions, I often find myself Googling the medal count and then being surprised at the results. With "Gold Zone," all of this is covered. Paris is also five hours ahead of where I am.
NBC's approach to dedicating this new service to Peacock is also an interesting tactic. If you recall, they had the Kansas City Chiefs vs. Miami Dolphins playoff game exclusively on Peacock earlier this year. It was a primetime Saturday night game, and if you wanted to watch it, you had to sign up for the service.
It was a wildly successful game plan to familiarize those with their streaming platform capabilities. I imagine this played a part in the decision to have the "Gold Zone" coverage here as well.
